With wariness of the safety of ingredients in consumer products on the rise across most categories, it seems the use of natural and organic personal care (NOPC) products are gaining in popularity, with parents leading the way. New research from Mintel reveals that over one third (37 percent) of consumers agree that they were buying more NOPC products in 2016 than the year prior, including 34 percent of parents with children under 18 in the household.   Furthermore, parents are more likely to p...